![]() General Motors is another big player here. This initiative helped the brand to increase mobile engagement. For example, key features, product overview videos, and accessories. These QR Codes took users to read complete product-related information. Nissan used customized QR Codes on all of the car window stickers in 2012. They customized the data modules of their QR Code to look like lemons.ĭoing this helped the brand increase audience engagement for the campaign. TacoBell ran a successful campaign in 2012 where they placed their QR Codes on all of the holster packages. Now that you know the basics, you may want to see how others use designer QR Codes in their campaigns. Popular brands that use customized QR Codes This way, even looking at a box will help your staff know which lot it belongs toĬ. Here, you can alter the color of QR Codes to be added to the boxes of each product line (say red for one and blue for the other). For example, say you’re using them for inventory management of two product lines. With customization, you can even color code the QR Codes for any operational use case. And it is in fact true that Customized QR Codes get far more scans than black-and-white onesģ. When that happens, the QR Code gets more scans. This is very helpful in grabbing the audience’s attention. QR Codes with customized design tend to act as a point of engagement. When the end-users look at a QR Code with a logo and brand colors, it makes them more receptive to your brandĪnd it’s no surprise what wonders a positive brand recall do for any business.Ģ. Better brand recognition is one of the most sought benefits here. ![]() But as a business professional, you should seek perks beyond that too. Benefits of a customized QR CodeĬustomized QR Codes are sure great to look at. While it’s great designing your QR Code, it can also serve many benefits other than a good visual appeal. Add color to the background or make it transparent Add colors to the data modules (tiny squares that run as a matrix enclosed by the eyes)ħ. Change the pattern of the QR Code’s eyesĥ. Change the color of the QR Code’s eyes (inner or outer or both)Ĥ. Use an image or logo as the QR Code’s background imageģ. Add your brand logo or CTA in the centerĢ. Using these elements, you can make the QR Code look branded. The basic elements of a QR Code that can be customized are: Let’s first learn about the customizable elements of a QR Code. In this article, we’ll tell you how to do it in detail. This logo could be an image or even text (CTA or tagline). So you’re looking for a QR Code generator that helps you add a logo too. That means a single QR Code not only makes their creatives actionable but helps increase brand recognition too. Many brands leverage this feature to also build brand awareness among their target audience. You rather need the one that looks customized or branded to your business.Īnd the good news is that QR Codes can also be customized by adding colors and a logo. But you don’t want a boring black-and-white QR Code for your campaign. They help you the audience from offline media to digital channels (such as website, social media, etc.) with a simple scan.Īnd you’re probably planning on using them too. QR Codes are one of the most commonly used interactive technologies used by businesses today.
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